When it comes to e-commerce business, a company connects to its customers through packaging. In this era, businesses are working virtually; therefore, they need to leave marks on the minds of consumers through packaging and unboxing experience. In online shopping, people do not come to shops and take a glimpse of your fancy settings and luxury interiors, they only recognize your name and dedication through the first glance of the packaging.
There was a time when boxing was used to preserve the content inside the box. Well, now this is a new strategy to advertise your item and make your small business into a brand. Now, the packaging does not serve a single purpose. A luxury and exquisite unboxing experience can make you a remarkable brand, your profit can spike to the sky. A memorable packaging has the potential to turn your days within no time. Thus, this could be one of the best sides of e-commerce companies you might have overlooked.
Branded Packaging
Branded packaging does not serve the only purpose of vigorous material of boxes. It has a combination of beautiful wrapping, sturdy material, ability to imprint memories, vigilant selection of shipping, pleasing your customers, creating a positive impression of your product, connecting with your customer, and marketing your brand with greetings and graphics.
In your physical shops and landmarks, you can delight your customers and grab their attention through words, exhibiting your products, and fulfilling their needs; however, in online businesses, it is quite an impossible sort of thing. You cannot show the original products, you post the pictures, and their specification. Thus, it is paramount to grab and delight through innovative techniques. Well, a memorable unboxing experience and a robust packaging can help you out. You can win over your competitors if you use unique and impressive branded packaging for your products.
How to Create a Memorable Unboxing Experience?
Here are some hints for your brand to leave an impressive mark on your customers. You can adopt all of them or any of them, according to your need and budget. Anyhow, I am sure that these heads will be going to help you with your profit and business enhancement.
1. Unique and Sturdy Packaging
The first and the paramount point for every e-commerce business is having a sturdy packaging. This is the first thing that can potentially ruin your image, customer, and product. Thus, you can print graphics, designs, and logos to make your customers wow. Moreover, you can use colorful adhesive tapes and some other beautiful ribbons on your packaging.
2. Wrapping the Products in Tissue Papers
Well, after opening a box, when a customer sees a beautiful wrapping of the products, it excites them. You can please your customers by covering your items in a tissue paper, gift sheet, colorful bubble wrap, or any other beautiful sheet.
3. Fillers in the Box
You can fill your box to secure the product and make it beautiful. You can use bubble wraps, air pilows, styrofoams, packaging peanuts, foam inserts, ribbons, and crinkle papers. It is up to the nature of the product as well.
4. Stickers or Greeting Cards
You can paste stickers on the boxes to make it a little more innovative. You can customized cards and stickers for your customers. Moreover, you can imprint your promotional deals on the stickers. When it comes to greeting cards, this is one of the best ideas to delight your customer.
5. Hand Written Note or a Gift
You can place a handwritten note in the box. You can share your joy and excitement with your customers. You can thank them and urge them to shop again from you. Moreover, you can add a small gift for them as your lovely gesture. Moreover, you can inform customers regarding discounts through notes. You can send them coupons and free samples to introduce you to new items.